Did you know that most business websites don't have a sales funnel? A sales funnel is a clear direction towards what service or product you are offering. It typically takes a customer roughly 5 times to engage with your service or product and another 2 times to follow through to payment. The goal is always to get your customer to either buy your product or book your service so you should be leading them directly to that in the very beginning. Let's say you have 20 beauty products, but you really want to sell off your inventory of skin cream. The best practice would be to showcase your skin cream on your home page with a button leading directly to buy now. You should also consider setting up retargeting ads (but that's another post). So what are you waiting for? Get going on revamping your site for sales.
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